Search Engine Positioning is the single most important and cost effective strategy for driving website traffic. This is due to web surfer behavior.

• Internet studies shows that over 85% of the 391 million people online use search   engines daily when they’re surfing the Internet. Google is the largest search   engine,   currently sharing 76% of the total searches.
• Search engines are the number one method or tools for finding information about   any product or service online.
• Web users view search results as relevant listings of sites for their search engines as   search results are based on a combination of site relevance, search   engine   optimization and paid advertisements.
• Top 30 Search Results are the key to generating qualified traffic for your site.


• What is Search Engine Optimization [ SEO ] ?

Search engine optimization (SEO) is the process to prepare your website in such a way, that search engine robot can easily find the required data well. Optimizing your site for the search engines that people use to surf the Internet does this. A well-optimized site can draw thousands of (free) traffic per day from major search engines. Properly optimizing your site will mean a gradual shift away from Pay-Per-Click campaigns to cost-free traffic.


• What are the GOALs for Search Engine Optimization [ SEO ] ?

The goal of search engine optimization is to place your website as high as possible in search engine listings. Most surfers do not scroll down through the inner pages, which is why you need to be as high up as possible. i.e…

• If you sell any product or services, you don’t want to come under much inner    pages in search engine listings. And for inner pages, chances are that very few    visitors will make it to your site.
• Another way is to use paid or sponsored listings. Not only can paid listings be   expensive, but a surprisingly low percentage of surfers actually click through   sponsored results.
• By our estimates, made through studying Google Ad campaigns, the click through   rate on sponsored listings often hovers around or below 1.0% of all impressions   made.That means that less than one percent of all visitors click on    paid listings in   Google.
• Some search engines, for example Dogpile, Teoma, and InfoSpace, present a    higher percentage of sponsored listings. Others such as AOL, Netscape, Ask    Jeeves, and Hotbot feature sponsored results more prominently, and subsequently    have a higher click-thru rate on paid listings than Google. Keep in    mind that    ownership and management of many search engines and portals    changes on an    almost daily basis. Perhaps the most important point is to be    aware of where    search engines get their results from.


• What are the Basics to Keep in Mind for SEO ?

Few points are important to keep in mind before promoting your site, giving it for promotion for search engine especially for Google.

• Theme/Subject: Site must have to follow a particular theme or subject; means all   the contents and pages must have to be a related theme.
• Keyword Selection: Keyword selection is the key factor for any site. Have to follow    lots of things in mind to select a pretty good keyword for your website. i.e

• Targeted Keyword must have to be relevant to your site theme • Target those Keyword having good traffic background related to    your    keyword. • Target only one main keyword for a page. • Don’t target too much high rank keyword in first phase especially for    new   website. Have to target step by step.

• Content of Pages Optimization – Based on the targeted keywords the optimization for   the pages required.
• Ultimately, you want to have your site listed in the top 10 or top 30 search engine   results. This counts for all search engines, and especially for search engines that   you would not be able sponsor your way into, even if you had the budget.


• What is PageRank in Google?

PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determine a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.


• What is our keyword analysis for your Website?

• Relevancy of keywords to your site
• Keyword having good traffic last month in search engines.
• Keyword which can give you good traffic and relevant to your site too.


• What we do for the Keyword Analysis?


We will go through some particular steps in a systematic manner to achieve the target as under.

• Keyword Analysis – First of all we decide the keywords for the specific web   pages. Keywords are chosen in such a way that the site can generate online   visitors   through engines/directories. This is a very crucial part of the SEO as it measures the   business generation through the site.

• <Head> Tag of Web Pages Optimization – Based on the targeted we need to    optimize the head tag of the web page. If the site is template based then we may    need to create different top template to put different head tags for different web    pages. It doesn’t make any affect on the look and feel of web pages.

• Content of Pages Optimization – Based on the targeted keywords we edit the    contents of a web page depending on the competition of keywords in major    engines. We may also displace the link items at a particular co-ordinate of the    web    page; this makes a sense if the competition of a keyword is high.

• Directory Structuring – For a better and result oriented SEO, we revise the    directory structure of the site. This also includes the domain name optimization,    meaning by, if keyword competition is high we may create sub-domain(s). This    can enhance the search ability of the site.

• File Nomenclature – We research the keyword competition and the competition    strength and decide whether the file (or directory) should be renamed or not.

• Submissions to Engines/Directories – After the Optimization of web pages etc.    we submit the website in all major engines/directories by keeping in mind, the    nature of business generation needed. Like if the site has a good chance to have    a    business from a particular region then we also submit in local    engines/directories.   We aim business generation through the site, from where    ever it is coming. At this point we may seek guidance of the client.


• How can we know about the traffic or rank?

You can only see the generated traffic or traffic log with the help of your web hosting services provider


• You Can See the WEB STATS – You can request and get access with your     hosting company for the Web stats logs. Most common and good Web STATS     software to view or analyze traffic as we think is “Awstats”, “Webalizer” will give full     info for traffic. If they don’t have any this type of loaded you can request to load     this.
• We can send you the ranking report of your website for the positions of the site in    major search engines with major search terms.


• How can we give support?

We are here to serve you online, round the clock online (24 x 7), We are always available on Messengers, email, phone and on mobile giving extensive support for any of your query and requirement….